Unilever, one of the largest CPG companies in the U.S RFPd the team over at opera to help raise awareness for Vaselines campaign called the healing project. The campaign is a direct relief fund that aims to help people in need who lack medical supplies and care. One of the primary objectives was to educate users and help drive donations. I pitched the idea of creating an optimized mobile version of their kit builder within the end card to help drive donations.
Users would be able to drag medical items and vaseline products into the kit, and each item is paired with a price so the amount of the donation is dependant on the items added. They loved the idea, but we had to scale down a bit due to limitations allowing users to make donations to the end card. We also created a video gallery that ran in Q2 of 2015 that highlighted videos with Viola Davis. This was one of the biggest opportunities I pitched and helped the team win at $1MM.