The Brief:

Truvia is a natural sweetener, made from the stevia plant. The brand RFPd us early in 2016 with the objectives of increasing market penetration and educating people about the product, by leveraging mobile. They wanted to show how versatile and healthy this version of sweetener was so I pitched a simple interactive recipe carousel where the user can browse recipes, and get coupons. The client really loved the idea and ran two variations of the end card, one for a general market and one targeted around holidays.

Employer: Opera Mediaworks | Client: Universal McCann/Truvia | Role: Art Direction, Design & Production